One of the perks of subscribing to our Publisher plan is that you will have access to the Campaign Manager, a professional and easy to use tool built to traffic your own campaigns.
This tool enables you to run promo ads and/or traditional ads across your network of shows, allowing you to market podcasts, events and releases.
In case you already have direct deals in place with agencies and advertisers, our technology will help you run your ads and maximize revenues.
With the Campaign Manager, you would be able to set-up and configure ad campaigns, desired targets, adjust traffic, and monitor the whole progress.
You can create campaigns that are going to target :
Specific networks, podcasts or episodes of your catalog
Specific countries, regions, and sub-regions
You can also:
Set goals, CPMs, number of impressions
Choose if you want the ads to be delivered As Fast As Possible or Evenly Paced through the period of the campaign
Define the number and duration of pre-rolls, post-rolls, mid-rolls, and related position
And the above settings can be adjusted anytime with an easy workflow!
Episodes will update with new dynamically inserted ads every time they are streamed or downloaded, making sure that your content stays relevant and reaches the right listeners.
Under the Reports section, you will have access to real-time tracking and daily reporting of your impressions plus your revenue breakdown.
Please remember that you can count on accurate audience analytics, certified by IAB Tech Lab, to make your decisions.
You will also have the chance to add up to three third-party impression tracking URLs (i.e. Barometric by Claritas and others).
Last but not least, via our campaign manager, publishers can choose to integrate with programmatic ad marketplaces for backfill when their own campaigns are not running.
For example, if you have a 50% fill rate, with 50% left unsold, you’re leaving money on the table. Instead of missing the chance to monetize that unsold inventory, leave it to us to help you close the gap by backfilling your content with ads from our partners operating in international markets.
We can target the right audience via the capabilities of Nielsen (in the US only).
You can have access to the Campaign Manager on the Campaigns section of the CMS if you already have an active Publisher plan on your account.
Take a look at this article to get started.
To know more about this tool, please contact us at firstname.lastname@example.org.