When it comes to Social Media, Instagram is the place to be. According to The Infinite Dial study from Edison Research and Triton Digital, Instagram represents the second most popular Social Brand, after Facebook.
The Instagram success is far from being done. The platform is likely to grow more and more in the next few years, and it's already the most used app for Americans between 12 and 34 years old.
Given such numbers, there is no doubt Instagram needs to be part of a podcast promotion strategy. But, how to make a podcast promotion effective in a social media that is based mainly on video and pictures? Here below some ideas:
Headliner - Convert a podcast into a video for IG
Headliner is one of the most complete and used platforms to convert a podcast into a video. It enables you to create short videos (aka "Audiograms") to promote your latest episode or your whole podcast, and share it on social media.
Specifically, Headliner offers a very easy-to-use app to share your podcast to Instagram Stories or Feed.
1) Convert your Episode into a Headliner Audiogram
To create your podcast video for Instagram, you need your podcast episode first. Spreaker integrates with Headliner and allows you to send any of your episodes to Headliner directly. Head to your Spreaker CMS with your computer, select your podcast, and click the Share icon for the episode you want to convert. You'll find the "Headliner" option.
Once clicked, you'll be redirected to Headliner, where you can select the aspect ratio, trim the audio, add caption and further customize your Audiogram. If you're looking for a step-by-step guide to create your first Audiogram, check out the article How to Make an Audiogram for Social Media (Guide with Examples).
2) Access Headliner from Mobile
To share your new Audiogram on Instagram, you'll need your mobile device. Install the Headliner app (available for iOS and Android) and access with the same account credentials you used from your computer.
You'll find the Audiogram you previously created!
3) Share your Podcast on Instagram with Headliner
Tap the "Share video" button, and then the Instagram option should show up there, ready to be selected.
You will be asked to allow access to your whole camera roll. Once done, pick the Instagram format you want to use. You can add your podcast episode to your Instagram Stories, or post it on your newsfeed. Choose the way you think it's more efficient for your case. We suggest sharing from Headliner twice, so you can use both Stories and Feed and adapt the video to the select format.
Congratulations! You shared your Podcast to Instagram by using Headliner!
Zapier - Post your Podcast on Instagram automatically
Zapier is a very powerful platform: it allows you to connect different services with each other, so you can automize some of your podcasting routine and simplify your daily workflow.
For example, if you think your main podcast promotion effort should be focusing on Facebook only, but you want to make sure your Instagram Feed is updated automatically you can use Zapier. You can set up a "Zap" that will automatically share an Instagram Post every time there is an update from your podcast's Facebook Page.
1) Fill in the Zap
We prepared this Zap for you to fill out.
2) Connect your podcast Facebook Page
Connect your Facebook account to Zapier by clicking Sign in, and select your Podcast Page on Facebook. Zapier will try the connection and ask for you to publish something on the page, so it can check if it was detected.
3) Connect your Podcast Instagram Profile
You need to follow the same connection path also for Instagram.
Note: You can connect only Instagram for Business Accounts. If your Podcast Instagram Profile is not yet, you can do it for free by following these instructions.
4) Customize the Instagram Post Aspect
As a last step, Zapier allows you to customize how the Instagram Post will look like. We suggest using the same Full Picture you get from Facebook, so it changes whenever it changes on Facebook. You can also use the Episode Title with an additional caption and hashtags. This is all up to you and how you want the post on Instagram to look like.
5) Enable the Zap
Once the setup and testing on Instagram is complete, you can enable the Zap and leave the integration work for you!
Zapier is available for free if you need the task to run a few times a month, and it should be enough if you want to use this Zap only for your podcast. If you want further customizations and take the full control of the service you can check out other options available with their paid plans.