Podcast transcription converts your audio file into a text document. From SEO optimization to giving your audience another way to consume your content, transcribing your episodes has several advantages.
Done successfully, podcast SEO allows you to tap into new traffic that was not accessible before. As a result, it significantly increases episode findability, grows download numbers, and ultimately gets your show more listeners.
According to Edison Research, most listeners discover podcasts in three ways:
Searching on the web (73% of US podcast listeners)
Word of mouth: social media, friends, and other podcast hosts recommendations.
Top charts of podcast apps and app recommendations: you open the app and start listening to the most popular shows.
If you really want to give SEO the best shot, your podcast needs a website of some kind. A standalone website in WordPress is undoubtedly the best option for full blogging functionality. Other options that might be easier to navigate if you want a beginner-friendly website builder are Wix and Squarespace.
Whatever you chose, the key here is to provide Google with at least one text version of your episode, as Google can "read" text easier than audio (at least for now).
YouTube Transcription (free)
YouTube is by far the most known platform to share video content. YouTube Studio lets you add closed caption to any of the videos you have uploaded to your YouTube channel.
The feature produces a reasonably good transcription of any video and, of course, of any podcast you have uploaded on your YouTube channel - another reason to share your podcast on YouTube.
Please note that, as stated by Google, automatic captioning may not be working in the following cases:
"If your video doesn't generate automatic captions, it could be due to one or more of the following reasons: The captions aren't available yet due to processing complex audio in the video. Automatic captions don't support the language in the video. The video is too long."
1) Share your episode on YouTube
To transcribe your episode using YouTube, you need to share it on YouTube first. Spreaker integrates with YouTube and allows you to send any of your episodes to YouTube directly. Head to your Spreaker CMS with your computer, select your podcast and click the Share icon for the episode you want to share on YouTube. You'll find the "YouTube" option.
You'll be redirected to the page below, where you'll be required to click on "Share" in order to start the sharing process that could last a few seconds.
A "Shared" green label will inform you that the sharing process is completed, at the same time a handy link to your YouTube videos will be prompted. Click on the link and proceed to the next step.
2) Subtitles option
The page you see here is YouTube Studio, in which you'll find all videos uploaded to your YouTube channel, including the podcast episode that you shared at step 1. You should now click on "Subtitles" at the left column menu.
3) Select the video
Select the podcast to be transcribed by clicking on the video corresponding to the podcast episode shared at step 1.
4) Choose your language
Choose the language spoken on your episode from one of the options at the drop-down menu and click "confirm."
5) Display the transcription
Click on "DUPLICATE AND EDIT" to view the transcription.
When the modal window pops up, you can copy and paste the transcription or click on the three dots menu to download it.
Temi - Audio to Text Automatic Transcription (Pay per minute)
Temi is an online service dedicated to the transcription of audio files.
The price model is a standard pay as you go, you pay a fixed amount for each minute of audio transcription.
Temi points out that for professional transcription, the audio quality is crucial. They provide examples of good and bad quality audio files that you can refer to in order to understand and meet their ideal requirements.
Follow the steps below to automatically create a transcription of your podcast episodes using Temi.
1) Download the audio file
Head to your Spreaker CMS with your computer, select one or more episodes to download and click on the download icon at the very bottom of the page.
2) Select the audio file
Head to Temi and click on the Select audio/video file button to select the audio you downloaded at step 1.
A pop-up dialog window will ask you to confirm that the audio used matches the requirements.
Once you click PROCEED, you'll be asked to inform the email address where you'll receive the audio transcription.
3) View and edit the transcription
In a few minutes, you'll receive an email, like the one below, containing a link to your transcription.
By clicking on VIEW TRANSCRIPTION you will be redirected to the Temi website where you'll be asked to choose a password.
Your episode transcription is ready to be edited! As you see in the sample below, Temi highlights in red all the words that may need your attention.
4) Download the transcription
The upper right button allows you to download your transcription.
Before downloading the file, you will see some format options to chose from.
For the sake of podcast episode transcription, the best options to use are in-line and Plain-Text.
Descript (flat fee)
Descript is an innovative and professional (yet easy to use) audio/video creator tool.
Among many features, it includes a powerful transcription functionality. Check out this video to have a glimpse of what you can do using Descript.
Descript's price model consists of a fixed fee per month, but before committing to a paid subscription, you can test all of their features using a free account (3 hours of audio transcription included).
1) Download the app
Descript is a standalone application available for Mac and Windows, and you can download it directly from their website. Once the app is installed, you'll be required to log in or sign-up to create a new account.
It's time to select the type of project, and the option you should choose in order to transcribe an audio file is "Transcription."
3) Create your first project
Before you start playing around with Descript, have a look at their tutorial videos.
Tap the "New Project" button on the upper right corner to create a new project (you'll be asked to assign the project a name).
4) Upload your audio file
As you saw in the previous tutorial for Temi, you can easily download your podcast audio files from the Spreaker CMS. When your new Descript project is ready, you can upload the audio file you want to transcribe.
We recommend you inform how many speakers are in your podcast episode. This way, your transcription will be more accurate.
Descript also provides tools for reviewing and editing your transcription. To get more insights on the platform, we recommend looking at the dedicated tutorials you will find in the Descript application.
Download the transcription by clicking on the Share button in the upper right corner.
A modal window will pop up, giving you the option of choosing the text file format. Click on Export, and the text version of your episode is ready for you!