Facebook will allow you to add your podcast to your Facebook Page soon. We will update this article once we have instructions available. In the meantime, we suggest creating a Facebook Fan Page for your podcast, if you haven’t already. This way you’ll be ready when Facebook Podcast will be launched.
Marketing your podcast can be a daunting task that many hosts dread. This is mainly due to not knowing where to start. When first thinking about marketing, hosts will look far and wide for the best option available to reach as many listeners as possible. Social media, websites, and SEO’s are most common.
The current top marketing tool used across most companies, businesses, blogs, and podcasts that’s actually quite simple to utilize and gain potential followers is Facebook. A Facebook Fan page or Business page can open up your reach to new people, and followers who are interested in the same topics as your content. Please be sure to check out our blog article on how to use Facebook to boost your podcast!
We will now be going through the process of creating a free Fan or Business page on Facebook and some simple steps on how to promote there.
Enter your name of your Facebook Page you want to use
Enter the category you want the page to be listed under
Enter the description for the Facebook Page.
This section is a great place to link your Spreaker Podcast page, or an embed code for your podcast.
Select the blue “Create Page” button at the bottom of the page.
Once the page progresses to the next section, it will ask to have a profile image and a cover image uploaded to the page and the images saved. (These images can be changed out later on if you chose to do so)
These images will help attract followers to the page with eye catching images.
After the previous images are saved, It will open the newly created Facebook fan/business page.
Now that the page is created, Hosts can post automatically to introduce the page, and podcast for upcoming viewers.
By selecting the manage option that is located below the profile and cover image, it will let the creator invite friends and followers to the page, give options on scheduling posts, the statistics the page has currently (they will update with more people viewing the page) and many other helpful tools.
Please remember, that this Facebook page, can be selected within your Spreaker account, to have your episodes automatically post on your behalf when you select the Facebook option when going live, or uploading new content. Look through this article on steps for getting this page connect to your account.