Ad Exchange Program Policies
Updated over a week ago

All publishers are required to adhere to the Spreaker Ad Exchange content policies and the following policies, so please read them carefully. If you fail to comply with these policies without permission from Spreaker, we reserve the right to disable ad serving to your podcast and block or terminate your account at any time. If your account is blocked or terminated, you will not be eligible for further participation in the Spreaker Ad Exchange program.

Our policies change regularly, so please check this page often for updates. In accordance with our online Terms of Service, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with explicit written authorization from Spreaker.

Invalid impressions

  • Publishers may not use any means to inflate impressions, including manual methods.

Listening to Spreaker podcasts must result from genuine user interest. Any method that artificially generates plays, downloads or impressions on your Spreaker monetized podcast is strictly prohibited.

Invalid traffic includes any download or impression tracking that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers intentionally fraudulent traffic as well as accidental events.

Invalid traffic includes, but is not limited to:

  • Impressions generated by publishers by repeatedly downloading their own live ads;

  • Repeated manual downloads of episodes generated by one or more users;

  • Automated download tools or traffic sources, robots, or other deceptive software.

Traffic sources

Spreaker ads may not be placed on podcasts receiving traffic from certain sources. For example, publishers may not participate in paid-to-download programs. Also publishers using the Spreaker Ad Exchange must ensure that their content is placed on web players that do not auto-preload content and/or are not placed on webpages not relevant to the content of the podcast, for the sole purpose of inflating download and impression numbers.

Ad placement

  • Spreaker does not allow ad-overloading into a podcast.

Ad overloading is defined as the total duration of the inserted ads (assuming an average ad duration of 30s) exceeds 25% of the duration of the podcast without ads.

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