Sponsorships Best Practices Guide
Chiara Sagramola avatar
Written by Chiara Sagramola
Updated over a week ago

The ultimate objective of sponsorships is to establish enduring partnerships that foster a genuine connection between the brand, your podcast, and your listeners.

It will be easier to achieve it following these best practices:

1. Promote products that you genuinely love and are happy to share

Make sure you're interested in the product or service before accepting a sponsor for your podcast. The product or service should also be relevant to your audience and the content of your podcast as much as possible. Your listeners trust you, so let's not risk that trust by accepting sponsors that won't perform well. It not only wastes your time, but also affects your ability to secure new sponsors if your podcast doesn't perform well.

2. Enthusiasm for the Win.

Harness the power of enthusiasm! When it comes to recording a live read, it's not only crucial to cover all the essential talking points and call to actions, but also to exude genuine enthusiasm throughout the process. Infuse your live read with a personalized story and an enthusiastic conversational tone that showcases your genuine excitement for the product or service you're sharing with your audience.

3. Promote sponsor(s) beyond the podcast!

The secret behind the success of the most popular podcasts - they go the extra mile to promote their sponsors beyond just the audio version of the show. Take a look at these valuable suggestions below.

  1. Paid Community

  2. Podcast Website

  3. Social Media:

    1. YouTube

    2. Facebook Page (Podcast and/or Personal)

    3. Instagram

    4. TikTok

    5. Threads

    6. X

4. Include more sponsor shout-outs during each episode.

It is widely recognized in the advertising field that individuals require hearing the name of a product or service multiple times before they take any action. That's why it's important to include additional sponsor mentions throughout a podcast episode.

When incorporating a baked/embedded read into a podcast episode, it is advisable to seamlessly integrate it into the conversation rather than abruptly stating, "now a word from our sponsor." This approach helps prevent listeners from disengaging and ensures a more cohesive listening experience.

5. Important Reminders.

It's crucial to understand that your listeners may not always have the opportunity to take immediate action. They could be on the go, traveling, or even behind the wheel. Therefore, it's essential to provide them with frequent reminders and offer diverse avenues to discover the sponsors of your podcast.

Engaging with your listeners is vital for building strong connections and trust. By responding to their comments, you not only enhance your relationship with them but also increase the likelihood of them supporting products you recommend.

Please contact livehostreads@spreaker.com for more information.

Did this answer your question?