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How can I monetize my podcast?

All you have to do is to enable the monetization program, and choose where you want your ads to be heard (pre-roll, mid-roll and/or post-roll).

Ads are targeted based on listener demographics, such as location, and revenue is generated using a CPM (cost per thousand impressions) model. This means you earn money for every 1,000 ad impressions served during your episodes.

Our tool gives you the power to decide how many ad spots are offered in each episode and where they are placed.

Payments are processed via PayPal once you meet the minimum payout threshold of $10. Ad revenue can vary due to factors such as CPM variability, fill rates, and listener characteristics. CPM rates typically range from $2 to $15 or more, and not all ad slots are guaranteed to fill if no eligible ads are available.

To start monetizing with Spreaker, just follow these steps:

To qualify for monetization, you must have an active podcast with uploaded episodes, a verified email, and submit your podcast for approval.

Don't forget to read the Ad Exchange Approval Process here. In addition to ad revenue, Spreaker offers other monetization options such as the Supporters Club, where listeners can contribute monthly for perks, and the Campaign Manager, which allows you to run your own ad campaigns if you’re on the Publisher plan. FAQs on Common Revenue Concerns

  • Why doesn’t revenue match downloads or plays? Revenue depends on ad impressions, not downloads. If no ads are served during a play, no revenue is generated.

  • Can Spreaker estimate my earnings? Spreaker does not provide specific revenue estimates due to the variability of CPMs and fill rates.

  • Do listens on the Spreaker app count toward revenue? Yes, listens on the Spreaker app can generate revenue if an ad is served during the play.

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