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How to Monetize your Podcast
How to activate the ads on your podcast
How to activate the ads on your podcast
Updated over a week ago

With our Ad Exchange program, ads get automatically and dynamically inserted on your content. You can choose whether you want them to be active on every episode or only on a few of them, if only at the start (pre-roll) or at the end (post-roll), or choosing where exactly the ad is going to be heard by inserting a cue point for a mid-roll.

Remember that you can enable or disable revenue sharing on any of your podcasts or episodes, at any time.

You can manage the insertion of the pre, mid, or post-rolls for each podcast by following these steps:

  • Select the podcast and on the left side click on Ads Settings

  • From the following page, you can select or deselect the Active on podcast option for pre-rolls and post-rolls at the entire podcast level, choosing if you want to hear a single or a double ad. You can also enable / disable Sensitive ad categories. Remember to click on Save!

Ad settings for the podcast automatically apply for each episode in that podcast. But you could override those settings and also insert mid-rolls, by selecting a specific episode. The settings you will adjust for a single episode will not influence podcast's ad settings or ad settings for any other episodes.

  • After selecting the episode in question from the above list, you will be directed to the page where you will be able to adjust the ad settings at episode level for what concerns pre, post and mid-rolls. We have added some optimization checks and suggestions about the number of ad breaks, to let you know if you are getting the most out of our monetization program.

Let’s try to understand the meaning of those checks:

The first check is about the pre-roll. Do you have at least one? You should! We highly recommend placing a pre-roll on your episodes because there is a chance the ad will be heard in that position.

The second suggestion is about ad breaks: do you have enough? Turn the check green by placing the suggested number of pins/markers on your episode. Those refer to the timestamps where you would like those ads to be heard by your listeners.

The third check instead is about the total number of ads that will be eventually served to the episode, and the count includes pre-rolls, single or double mid-rolls, post rolls, all of them! Please note we cannot guarantee all the slots will be actually filled by an ad, because that depends on the ad availability from our providers.

The more pre- mid- and post rolls you insert, the higher chance you have to monetize your content.

Going back to the procedure, you have two ways of adding or adjusting pre, post and mid-rolls to your episodes: manually or directly from the waveform editor.

  • Move the bar on the waveform editor to match the desired timestamp. Playing the episode with the play button will help you identify that.

  • When you are ready, click on Insert Ad and choose if you want the ad to be single, double or triple:

  • Click on Save


  • Edit the bar inserting the exact timestamp you would like the ad to be heard

  • Choose if you want that to be a single, a double or a triple ad

  • Click on Add and then Save

You can edit, add or remove pre, post and mid-rolls whenever you want.

Finally, the auto-optimization tool automatically places the ad breaks by applying our suggestions, so you don’t need to set the ads manually every time a new episode is ready to be published.

For your convenience, you can switch the tool on or off at podcast level, or at single episode level if you prefer.

Look for the Auto-optimize button, turn the toggle on and click save. You are all set!

Another perk of using the auto-optimization tool is that it's now integrated with our silence detection technology. Spreaker analyzes your episode looking for silent spots, takes into account the space between each spot, and automatically places ad breaks into the ideal areas of the episode, not mid-sentence for example! Read more about that here.

It's worth mentioning that those ad breaks are going to be targeted by programmatic ads but also by our very own ad trafficking tool (Campaign Manager) available if you subscribe to a Publisher plan.

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