Introducing your all-in-one place to keep all your statistics under control.
You can now access a comprehensive set of data just clicking on the Statistics section of our CMS.
On the first page, under Your Organization Statistics, you will have a 30 days overview of:
The total number of downloads for the whole organization
The impressions and revenue generated by the Ad Exchange (programmatic ads inserted by Spreaker)
The performance of your own ads, trafficked with the campaign manager.
You just need to click on “See More” to access detailed information.
In this article, we will deep dive into the downloads statistics. You can check this article for the AdExchange statistics and this one for insights about the Campaign Manager (available only to Publisher plan subscribers).
So, after clicking on the “see more” yellow button, you will have an in-depth understanding of who your listeners are, where they're from, and how they consume your content.
At the top you will find the all time totals. The total downloads refers to the total amount of listens accrued through Spreaker and any other external sources like Apple Podcasts or Spotify.
In the total amount of live plays we are counting the listens accrued while broadcasting live. If you are not recording live episodes, but only podcasts, you will likely see 0 as a number.
This counter can also be found while you are checking the statistics section of an individual network or podcast, with additional info about likes and followers.
On the same page, you will see the chart representing the selected time period and that’s where you can start exploring the downloads, geolocation, sources and devices sections.
DOWNLOADS (available with all plans)
Get a time-based overview of the way people listen to your content: do fans tend to listen in while you're going live, or do they download and access your content on-demand?
All this information is available in the Downloads tab. You can change the time frame and get data for days, weeks, and months. Opt to get the big-picture of the entire organization or focus on a single network, podcast, or episode.
By default, you will see the last 30 days, however, you can also select from 8 pre-set options including “Custom” for specific dates. These are very useful to give you quick access to different time frames and their data.
A good example is if you see a download spike for a specific day. You can see which episode drove the increase. The Date Picker allows 1-day-only selection, when setting Custom date range, and gives you the "Yesterday" option from the menu as well.
You can download all this information as a CSV file.
Want more insight on how your podcasts are doing? Check the total Live Plays and Downloads for the period of time selected. You will have the totals on top, and then the number each podcast has received, ordered from the one that received the most Live Plays and Downloads to the one that received the least.
An important thing to note is that if a podcast has not received any Live Plays or Downloads during the time period selected, it will not show on the table.
Starting from the organization level, you will be able to check this information at network level and single podcast level, where you will get insights on your most listened episodes.
GEOLOCATION (available with Broadcaster plan and higher)
Where are your listeners tuning in from? Which country, region or city? Get the breakdown of your listener's geography with the Geolocation section.
Click on a country to get the information on the regions from which you are receiving the most downloads. You can then click on the regions to get even more detailed information.
Click directly on the map, or select from the drop-down menu, the choice is yours!
See the percentages as well as the number of downloads in a quick and efficient way.
Geolocation data is collected across all listening platforms regardless of where the content is downloaded. All the info can be checked at organization, network/account or single podcast level.
SOURCES (available with Broadcaster plan and higher)
What devices are your listeners using to tune in? Are they listening through Spreaker's website and mobile apps, Apple Podcasts, iHeartRadio, Spotify or the embedded widget on your site? Which external directory is referring to you the most plays? The "Sources” tab answers all of these questions and you can find it at organization, network/account, podcast and single episode level.
DEVICES (available with Anchorman and Publisher plans)
What devices do your audience use the most? Do they listen from a Computer, a Tablet, or a Smartphone? The Devices section provides you with a complete overview of the Operative systems, Mobile devices, and Desktop ones. If you like, you can start from the overall picture and end focusing on a single episode.
LISTENERS (available with all plans)
As you may have realized already, we have other useful information to show you if you drill down to network, podcast or episode level! On this chart, located at podcast level only, you will be able to check the number of your daily unique listeners. A listener represents a single user who downloads one or more episodes of the same podcast on the same day.
LIKES (available with Broadcaster plan and higher)
Which episodes did your audience appreciate more? When did your content really resonate with your community? You can get an idea of this through the "likes" section, available at network, podcast and episode level.
FOLLOWERS (available with Broadcaster plan and higher)
How popular is your account? The Followers section traces spikes in followers back to actual episodes and marketing decisions.
Please note that likes and followers statistics pertain only to Spreaker and do not include the distribution platforms. To check likes and followers from the other platforms, you will need to have an account with them and claim your podcast.
EPISODE EVOLUTION (available with Anchorman and Publisher plans)
Benchmark your episodes’ lifespan and learn how specific promotional actions can improve the popularity of your episodes.
This chart enables you to see your episodes’ cumulative downloads over time, relative to their release date. This way you can measure if specific topics or marketing actions can increase your episode’s performance.
Finally, it’s worth mentioning that while Spreaker offers full IAB certified stats to all users, with all of the plans you can look back and check 12 months of listens. However, with the Publisher plan you will have a full 24 months retention/visibility on data.